Insights
Ideas, Thinking &
Plain Advice.
Strategy, design, development, and digital marketing — written for founders and teams who want to build better.
Web Development in the AI Era: How the Craft is Changing
AI isn't replacing web developers — it's changing what good development looks like. Here's what that means for your business and the teams building your products.
Why Your Business Needs a Website — Not Just Social Media
Instagram followers don't compound. A well-built website does. Here's why owned digital real estate still beats rented platforms every time.
What Makes a SaaS Product Actually Retain Users
Acquisition gets the users in. Retention is the business. Most SaaS products get this backwards — here's what the ones that get it right actually do.
The Real Cost of a Cheap Website
A £500 website sounds like a bargain until you calculate what it's costing you in lost leads, brand damage, and developer time to fix it.
Mobile-First Is Not Optional Anymore
Over 60% of web traffic is mobile. If your website or product isn't built mobile-first, you're not just behind — you're actively losing business.
How to Brief a Design Agency (And Actually Get What You Want)
Most design projects go wrong before a single pixel is drawn. The brief is where success or failure is determined — here's how to write one that works.
Why Most Digital Marketing Fails (And What to Do Instead)
Businesses waste billions on digital marketing every year. The failure isn't usually the channel — it's the strategy, or the lack of one.
Design Systems: Why Your Product Team Needs One
Every growing product team hits a point where inconsistency becomes a crisis. A design system is how you prevent that — and how you move faster without breaking things.